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— Field Notes —
Notes from the work.
On selectivity
Capital isn’t scarce. Taste is. We’d rather miss 100 deals than back something we don’t believe in.
Quiet capital. Loud outcomes.
On the difference between volume and value, and why the work should speak louder than the announcement.
Taste is the filter
As cities evolve, taste becomes a filter. Spaces with intent hold value longer than projects built for volume.